Our first reaction when we saw Mai Atafo’s The Heart Collection was a
collective gasp. The dresses took us back to our childhood when princesses
in fairy tales wore the most beautiful dresses ever; but here they were,
brought to life and within reach. Familiar, yet unlike anything we had ever
This season, Mai Atafo drew inspiration from Belle and her heart decisions in Beauty and The Beast. In fact, at #HeinekenLFDW17, the dance scene from the movie was recreated on the runway. If you missed it, you can catch a clip on Instagram @weddingsbymaiatafo.
The collection is so unique, not least because of the colours chosen. If we’re all being honest, a traditional white wedding dress would not be every bride’s choice if not for social convention. This collection introduces dresses in blush, pink, nude and blue. There were also unexpected pieces like bridal pants!
Even though these pieces brings back mind pictures from childhood movies, the collection is all grown up and modern: featuring corsets and couture structured gowns. It was really difficult to pick a favourite.
We truly feel that with The Heart Collection, Mai Atafo has inspired brides to put away the constraints of the church, a budget and the influences of friends and family, and just follow their heart as they pick one of the most important clothing they’ll ever wear: the wedding attire .
“Decisions made with the heart are made out of love and love is the one thing that drives everything in life, this collection is an ode to brides and an inspiration to others because I always #FollowMAIHeart”
Hot on the heels of The Heart Collection is the #FollowMaiHeart Campaign, which launches officially today on Mai’s birthday. Happy Birthday Mai! The campaign will see celebrities sharing moments where they’ll decide with their heart over their head while modeling some of the pieces from the collection.
The Heart collection features models and friends of the brand like Bolanle,
Beverly Osu, Jemima Osunde, Wofai Fada, Linda Ejiofor and Idia Aisien.
Dresses by @weddingsbyMaiAtafo
Photography by @emmanueloyeleke
Makeup by @bimpeonakoya @facemeetat for #Maybelline
Hair Piece: @Michigabbi
#TheHeartCollection #FollowMaiHeart #TheHeartBridalCollection